Pure Love World
The ethical movement
October 24, 2026 - Daily Reflection
Are the intentions behind my actions selfish?
PURE LOVE WORLD: THE PHILOSOPHY
Are you looking for individuals with strong values? Join Pure Love World. Together we build healthy relationships, whether friendships, work collaborations, or romantic partnerships.
Our purpose is to find each other, genuinely care for one another, and collaborate by walking together toward the horizon of common goals that nurture the health, well-being, and happiness of all. We invest in this daily effort to contribute to a kinder world, especially for future generations, including our children.
How do we find each other as Loving Humans? We attract what we are and we find what we seek because what we give energy to grows. If we have many relationships with Selfish Humans, it's because we are predominantly a Selfish Human. To find Loving Humans — ethical individuals, we are required to become or be a Loving Human.
To learn more about Selfish Humans and Loving Humans, read the booklet Deciphering Who We Are Dealing With. It is available on the Loving Humans page.
The Pure Love Heart is the symbol of Pure Love World. It was created by Daniel Horning, who worked as a stone mason until 2022. This two-sided sculpture is composed of five limestone blocks, with each piece representing one of the Five Moral Values: wholeness, selflessness, fair equality, respect, and balance.
Around 2016, Daniel began creating stone hearts as candle holder diffusers. In the process of writing a description for these pieces, the book Pure Love emerged. Shortly afterward, the Pure Love Self-improvement system took root from that book.
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