The Global Ethical Energy That Produces Well-Being for All — So We Can Feel Well Every Day
What we give energy to grows. Pure Love World is the invitation to generate ethical energy by engaging in healthy behaviors
Are you a Selfish Human or a Loving Human?
The world is made of two energy worlds: the Competition World, fueled by Selfish Humans, and the Collaboration World, nurtured by Loving Humans.
For too many of us — and especially for children who did not create this World — the world is a bad, selfish, scary, and dark place. That is because most of us are Selfish Humans: we generate selfishness by competing.
The Competition World
An illustration inspired by California, representing the true nature of most humans: selfishness at the root. Competition is its cause — wanting to be or have the most or best of something, to be acknowledged by others, in order to validate our human existence. California's small pockets of mansions surrounded by poverty say it all.
Pure Love World is not a place, not a space, not a system. It is an energy — an ethical energy. A loving energy. PLW simply serves as an invitation to contribute to that energy by engaging in healthy and ethical behaviors.
The question is: why bother? Because we can only feel well when we embody more healthy behaviors than toxic behaviors — and that to a significant degree.
Selfish Humans
The category of humans that navigate the Competition World. They embody a predominance of toxic behaviors and flaws over healthy behaviors and virtues to a significant degree. Competing entails being acknowledged by others for being or having the most or best of something, all while preventing others from doing well, in order to validate one's human existence.
An illustration inspired by social media influencers. They compete to become stars in their field to be acknowledged by others through admiration, attention, popularity, status, and money.
We have an incentive to engage in healthy behaviors daily because that is the primary requirement if our intention is to feel well every day. To make this practical, we are invited to practice PLW Life Coaching — the 3-month investment to feel well every day.
The Collaboration World
An illustration representing the opposite of the Competition World — a place where loving humans meet to contribute to a more ethical and loving world. It is the Pure Love Center: a center of collective personal growth, because that is what life is about: growing, adding value to ourselves so we can add value to the lives of others by nurturing their well-being and happiness.
Above all, it is our moral responsibility to contribute to that ethical energy — for future generations, including our children. Engaging in healthy behaviors — being a Loving Human — is one of the hardest challenges we face in life.
That is why there is so much selfishness in this world. And that is why most of us feel unwell. If we want to see more kindness and love in this world, then we must invest at the individual level — by actively working daily on being a more ethical person. Pure Love World is — a starting point to achieve it.
Loving Humans
The category of humans that navigate the Collaboration World. They embody a predominance of healthy behaviors and virtues over toxic behaviors and flaws to a significant degree. Their primary healthy behavior is collaborating. Collaborating is walking toward a horizon of common goals that nurtures the well-being and happiness of all.
The Pure Love Heart is the symbol of Pure Love World​. It was created by Daniel Horning, who worked as a stone mason until 2022. This two-sided sculpture is composed of five limestone blocks, with each piece representing one of the Five Moral Values: wholeness, selflessness, fair equality, respect, and balance.
Around 2016, Daniel began creating stone hearts as candle holder diffusers. In the process of writing a description for these pieces, the book Pure Love emerged. Shortly afterward, the Pure Love Self-improvement system took root from that book.
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